MAC Speed Up Vamplify Lipgloss ($20.00 for 0.16 fl. oz.) is described as a bubblegum pink. Its a light-medium pink with cool, blue undertones and a creamy, glossy finish. It had good pigmentation, though it wasnt fully opaque, that applied evenly but had a tendency to emphasize lip lines. I noticed some of the gloss settled more noticeably as it wore on (after about two hours), but it wasnt the worst Ive seenprobably one of the better-wearing and -looking light pinks from MAC in gloss-form in awhile. This shade wore well for four hours on me and was lightly hydrating. MAC Pure Silliness (LE, $15.00) is brighter (95% similar). MAC Patentpink (LE, $20.00) is lighter (95% similar). NYX Merengue (P, $5.00) is lighter (95% similar). MAC Carousel (LE, $15.00) is more shimmery (95% similar). MAC Pure Fiction (LE, $15.00) is more muted (90% similar). MAC Long Love Love (P, $19.50) is cooler (90% similar). MAC Pink Nouveau (LE, $15.00) is darker (90% similar). MAC Going Casual (LE, $20.00) is more muted (90% similar). See comparison swatches / view dupes side-by-side.
MAC A for Attitude Vamplify Lipgloss ($20.00 for 0.16 fl. oz.) is described as a hot pink. Its a brightened, medium fuchsia pink with cool, blue undertones and a creamy, glossy finish. It had mostly opaque color payoff that went on fairly evenly, though there were very slight lines if I pressed my lips togetherthe more neon quality to it helped to make these lines harder to see at a normal viewing distance. On me, it was lightly hydrating over the five hours it lasted. NYX Funnel Delight (P, $6.00) is lighter, brighter (95% similar). MAC Style Packed (LE, $15.00) is darker, more muted (90% similar). NYX Sugar Cookie (P, $5.00) is lighter (90% similar). Revlon HD Tourmaline (510) (P, $8.99) is cooler (90% similar). MAC Silly (LE, $15.00) is lighter (90% similar). Urban Decay Crush (P, $19.00) is darker, cooler (90% similar). MAC Unlimited Style (LE, $15.00) is more shimmery, lighter, more muted (85% similar). See comparison swatches / view dupes side-by-side.
MAC Whats Going On Vamplify Lipgloss ($20.00 for 0.16 fl. oz.) is described as a hot intense fuchsia. Its a bold, brightened, medium-dark deep pink with fuchsia shimmer and a glossy finish. It had mostly opaque pigmentation that applied very smoothly and evenly. If you have naturally darker lips, I could see this going on a bit more muted or deeper as a result, since there is some visible lip color coming through. It wore well for five hours and was moderately hydrating while worn. Sephora Collection Ultra Violet (18) (P, $14.00) is lighter (95% similar). Burberry Pink Sweet Pea (LE, $29.00) is more muted (95% similar). Estee Lauder Violet Rain (LE, $22.50) is more shimmery (90% similar). Urban Decay Big Bang (P, $22.00) is warmer (90% similar). Marc Jacobs Beauty Boom Boom (210) (DC, $28.00) is lighter (90% similar). Revlon Adorned (P, $7.49) is lighter, brighter (90% similar). Marc Jacobs Beauty Whip It (304) (P, $28.00) is warmer (90% similar). Dior Soho (888) (P, $35.00) is less shimmery, lighter, warmer (90% similar). Milani Flashy (DC, $6.49) is more shimmery, darker (85% similar). Revlon HD Pink Ruby (515) (P, $8.99) is brighter, warmer (85% similar). Maybelline Opalescent Orchid (515) (P, $8.99) is less shimmery, lighter (80% similar). See comparison swatches / view dupes side-by-side.
FORMULA SUMMARY | MAC Vamplify Lipgloss ($20.00 for 0.16 fl. oz.) is supposed to have intense, vivid color paired with a moisturizing, glossy, long-wearing formula. Some shades are very pigmented while others are semi-opaque, and some shades apply evenly while others are more streaky. They have a light-medium thick consistency thats not heavy or goopy, but its not really thin; however, theyre really smooth and creamy, so they feel nice on. Theres no tackiness initially, and it feels a lot like lip balm to mesoft, smooth, and my lips felt supple. I find they develop light to moderate tackiness as they wear on. They wear anywhere from three to five hours and are lightly to moderately hydrating over time. The formula has strong, vanilla scent (stronger than their lipsticks; I can smell it for a bit even when it is applied, not just in the tube) but no discernible taste.
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